About the project
ROLE & SERVICES
Creative Direction
Identity
CREDITS
Brand Story
:
Visual Identity
:
Packaging Design
:
Ai image creation
:
Sam Poels
Sam Poels
Sam Poels
CLIENT
Dulce Maria




Made to be remembered
The concept is a tribute to femininity and tradition: to the families built on them, and to the women who pass them on from one generation to the next. The identity feels warm and familiar, with respect for where the brand comes from








