Project cover image
Project cover image

Client:

Dulce Maria

Creative Direction

Identity

Project cover image
Project cover image

Client:

Dulce Maria

Creative Direction

Identity

About the project

Dulce María is a tequila brand inspired by the warmth, tradition and elegance of Mexico. I created the logo, brand identity and packaging, combining Mexican heritage with a refined and contemporary aesthetic

Dulce María is a tequila brand inspired by the warmth, tradition and elegance of Mexico. I created the logo, brand identity and packaging, combining Mexican heritage with a refined and contemporary aesthetic

Dulce María is a tequila brand inspired by the warmth, tradition and elegance of Mexico. I created the logo, brand identity and packaging, combining Mexican heritage with a refined and contemporary aesthetic

ROLE & SERVICES

Creative Direction

Identity

CREDITS

Brand Story

:

Visual Identity

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Packaging Design

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Ai image creation

:

Sam Poels

Sam Poels

Sam Poels

CLIENT

Dulce Maria

Made to be remembered

The concept is a tribute to femininity and tradition: to the families built on them, and to the women who pass them on from one generation to the next. The identity feels warm and familiar, with respect for where the brand comes from

©sampoels

©sampoels