Sam Poels

Client:

Muller - Commissioned by we4media

Creative Direction

Identity

Client:

Muller - Commissioned by we4media

Creative Direction

Identity

About the project

Muller has existed since 1835 and is a family business through and through, in heart and soul. I developed the brand identity for Muller Kappers, with a family crest at its centre.

ROLE & SERVICES

Creative Direction

Identity

CREDITS

Brand story

Visual identity

Web design

Ai image & video creation

Sam Poels

we4media

Sam Poels

CLIENT

Muller - Commissioned by we4media

The concept

For Muller, I designed a family crest as the logo. The M, the scissors and the crown come together in it, and the crest carries a special meaning for Muller Kappers. The identity feels timeless and proud, with respect for almost two centuries of craft.

More works

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Muller

Tradition like no other

RR recruitment

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Creative Direction

Identity