About the project
ROLE & SERVICES
Creative Direction
Identity
CREDITS
Brand story
:
Visual identity
:
Web design
:
Animation design
:
Sam Poels
Sam Poels
Outsourced
Outsourced
CLIENT
Salesboys




The Concept
The concept starts with the star: a young player on the rise. I translated it into a modern mark made of separate rays, and let it return subtly in the wordmark. The idea is present everywhere without ever being forced.







